Background
Night in the Library is Brooklyn Public Library's annual overnight festival of ideas. This project proposes a speculative visual identity and motion system for its 11th edition, centered on the philosophy of wandering and the unexpected discoveries that only happen when you stop looking for the way out.
Ideation
I experimented with several logo/motion design directions to settle on the final idea.
Final Design
Takeaways
🔠Fonts are carrying a lot
Choosing the right one means understanding not just how it looks, but what it says before you read it.
👀Motion follows familiarity
Wandering only feels meaningful when there is a sense of direction to depart from.
